How to Un-Screw a Screwed-Up Cold-Call

  1. Be transparent. You found me online and you want to make some recommendations. Awesome. How about, “I’m calling with XYZ company and we help companies like you improve _____. I’ve got a recommendation for you from thinking about your site and would love to share it with you for free. If you find some value, can I tell you a more about what we do?”
  2. Deliver. Actually deliver on that recommendation. Don’t bait and switch, turning it into an intake conversation. An intake conversation is better done after I know, like and trust you.
  3. Be courteously grateful. You came to me, not me to you. Even if I came to you, it pays to act with gratitude. How can you create a sense of like, know and trust as quickly as possible? Gratitude.
  4. Acknowledge. It’s fine that you’re calling out of the blue. You don’t need to rush value. If I stay on the phone for recommendations, you’ve got my ear. If I don’t, you don’t want to fight to convert me to a customer anyway.

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Want clarity? Renewed energy? A shift in your state and increased resilience? You just need the right questions and a different point of view.

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Alex Iglecia, MA

Alex Iglecia, MA

Want clarity? Renewed energy? A shift in your state and increased resilience? You just need the right questions and a different point of view.

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